The HIV virus is a global pandemic affecting people of all ages. According to the World Health Organization (WHO, 2008), it is important that all peoples of the world consider this problem a major pandemic, and devise methods of combating its spread. A conceptual frame work needs to be laid out in this kind of health promotion so as to come up with strategies of coming up with the target population as well as identify their specific needs (Gilks 2006). In the campaign against HIV and AIDS, it is recommended that the campaigners be familiar with basic human rights so as to preserve the dignity of the persons affected and those infected (United Nations (UN), 2012). In aIDition, familiarization with the cultural perceptions and the behavior of the targeted population towards the disease is important for the campaigners in order to achieve efficiency. Further, it is important to counsel people so as to eliminate stigma and also to encourage disclosure (Florida Health, 2013).
Theory and application to the health promotion problem: Health Belief Model
The health belief model is theory of health promotion that focuses on the individual (Green & Ottoson, 2006). The theory postulates that individuals act depending on their perceptions regarding the cost of the action, potential benefits, the expected consequences and severity of consequences. Owing to this definition and the subject of health promotion, which is in this case HIV/AIDS, an individuals behavior patterns are very important in preventing their contracting the disease. In the spirit of this model, targeting individuals behavior in combating and curtailing the spread of HIV/AIDS will bring the best of results. This is because after the health promotion, individuals will be aware of the likely consequences if they involve in risky behaviors.
Intervention: Mass communication
Mass communication will reach many people. This is important because the target population for HIV is big. This can be achieved through airing health promotional messages through national radio stations and television stations. Print media can also be used to target the people who read newspapers. Since many people have access to radios and television sets, this will be a big catch.
Setting: The entire state
Audience: Nationals in the state
Radio- messages will be formulated and broadcast in national radio stations.
Television: audio/visual form of a message will be formulated and broadcast through
various television stations.
Print media: a page in the print media will be bought and devoted to passing the
Posters and brochures will be distributed in schools, markets, flats and other public
Health workers will be engaged to aIDress gatherings and spread the message.
Where appropriate, mega phones will be used where appropriate.
Mobile phone service providers will be contacted to provide short message services and
send a message to their subscribers.
A team will be selected to spread the message through social sites like twitter and
A2 size posters will be printed and distributed at strategic places. Banners of large sizes
that are conspicuous from a far place will also be printed.
After the spread of the message, an evaluation and monitoring team will assess the
effectiveness of the promotion and recommend further action.
Appropriateness of intervention.
Practice of nursing at an advanced level is important for the provision of evidence-based
care. At the same time, it is critical to provide care that is specific to the problem, and
further, to have a rationale for everything you do for the patient. Before using this
intervention method, an assessment was made that ascertained that it was the most
appropriate method to reach the targeted population.
Florida Health. (2013). HIV/AIDS. Retrieved from
Gilks C, F. (2006). The WHO public-health approach to antiretroviral therapy against HIV in resource limited settings. Lancet, 368: 9534, 505510
Green, L.W., & Ottoson, J.M. (2006). Public health education and health promotion (2nd ed). Gaithersburg, MD. Aspen Publishers.
United Nations. (2012). International human development indicators. Retrieved from
World Health Organization, (2008). Towards universal access: scaling up priority HIV/AIDS interventions in the health sector. Progress report. 2013 from
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