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Emerging Markets

Read the following article: “International Market Entry Strategies of Emerging Market MNEs: A Case Study of Qatar Telecom” (a full version of the article can be downloaded).

Respond to the following:

  • Define the challenges a company may encounter when entering into an emerging international market
  • The author describes the five stages of economic development. Describe why you believe a company would want to invest resources into a Stage 1 emerging market
  • In your opinion, what are the key critical features to assess prior to moving into an emerging international market?

 

International Markets

Research a company such as McDonalds, Apple, Nike, etc. and describe their experiences moving into international markets. 

Post your response by Friday at 11:59 p.m. ETRespond to the posts of at least two peers by Sunday at 11:59 p.m. ET

 

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